About
Me.
8+ years of experience in strategic marketing, product, digital innovation, and cross-functional leadership across insurance, healthcare, consumer tech, and more.
I specialize in brand positioning, integrated campaigns, and stakeholder engagement that drive real business impact.
Expertise:
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Branding and brand repositioning
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Management of digital campaigns (Google Ads, Social Media, Influencer Marketing, PR)
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Leadership of cross-functional teams
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Product Management (Product Lifecycle, Roadmap, UX)
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KPI analysis and continuous optimization; Data Art Visualization (Analytics, Looker Studio, Tableau, SQL)
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Project management (Asana, Jira, Slack)
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AI (OpenAI, Claude, Bolt.new, Gemini)
Key achievements:
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+100M people reached in digital campaigns, +8% brand favorability, #1 Top of Mind in 6 product categories, and 2 awards (Lorenzetti)
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+40% product sales growth (A.C.Camargo)
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2.7K to 9K+ monthly clicks, reducing CPC by 74% in 5 months (AGORA)
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2x Marathon finisher (42km): Chicago & Berlin
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Hackathon winner | Grupo HDI - Brazil
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StartupOne Top 30 FIAP - Brazil
"Life is for participating,
not for spectating."
Kathrine Switzer
Outside of Work.
I’m a curious and outdoorsy person who loves exploring new cultures and connecting with people from all walks of life. My first time abroad was at 19, when I traveled to Thailand — a dream I had since I was a teenager. Since then, adventure has been a constant in my life. I’ve run two marathons — Chicago in 2023 and Berlin in 2024 — and I’m currently a snowboarder in development, embracing the Canadian mountains one fall at a time. I also love hiking, trekking, and sharing it all with the cutest rescued dog ever: Bali.
Contact.
Let’s talk about your next project?
📍Vancouver, Canada