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About
Me.

About
Me.

About
Me.

About
Me.

customer-journey-map-project-at-HDI.jpg

How I
Work.

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Rooted in data, shaped by people.

My methodology blends analytical thinking, business strategy, and a human-centered mindset to deliver solutions that are not only intelligent but truly impactful.

Step by Step.

01.

Market Diagnosis &
Data Analysis

I assess internal challenges, audience behavior, and market trends, turning data into actionable insights that guide strategy with purpose.

03.

Omnichannel Strategic Planning

Beyond campaigns, I map the full ecosystem: customer journeys, product milestones, stakeholder communication, internal activation, and delivery flows. Every touchpoint matters, and I build strategies that connect them.

05.

Monitoring &

Continuous Optimization

With real-time data and reporting tools, I monitor what’s working (and what’s not), iterate with speed, and pivot as needed, always focused on long-term impact, not just short-term wins.

02.

KPI Definition &

Goal Setting

I align cross-functional teams around clear, measurable objectives. This phase is where strategic ambition meets accountability, setting the bar for performance and decision-making.

04.

Execution &

Team Leadership

I lead execution through structured collaboration, balancing agility with clarity. I manage projects using tools like Asana and mirror leadership with ownership, ensuring progress, momentum, and engagement from all involved.

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Contact.

Let’s talk about your next project?

📍Vancouver, Canada

© 2025 by Talita Santos.

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